All work
02 — Fitness & wellnessConcept project
Kestrel Fitness Collective
A boutique studio site built around class discovery.
kestrelfitness.co.uk
A concept homepage preview — built in HTML/CSS, not a client deliverable.
Objective
Give a fictional independent fitness studio a site that gets a first-time visitor from homepage to booked class in as few steps as possible.
The challenge
Boutique studios compete on energy and community as much as facilities — a generic template site undersells both, and most visitors give up before finding a class time that works for them.
Design direction
A high-energy but uncluttered layout — a strong opening statement, a simplified class-type overview, and a direct path from any page into class booking.
What we'd build
- A homepage built around the studio's identity, not a generic gym template
- Class types presented by outcome and intensity, not just a raw timetable
- A simplified, mobile-first booking journey
- An about section built to introduce instructors and studio culture
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